When you want to create a new website, you have a lot of options. One of the most popular choices is to set up a site with a drag-and-drop interface, virtually eliminating the need for coding knowledge or back-end programming.
Why choose a drag-and-drop website builder?
Website builders (WordPress, Wix, Squarespace, etc.) make it easier than ever to set up an informational page, portfolio, or blog. You can create a professional-looking site in hours with their convenient tools and easy-to-follow interface. With pre-made themes to choose from, you don’t need to hire a designer to make an attractive website.
Beyond aesthetics and ease-of-access, website builders have a key advantage that attracts customers: plug-ins and widgets.
WordPress and Wix – two of the most popular website builders – offer thousands of paid and free plug-ins that give their website additional functionality. They may include eCommerce add-ons, form builders, social media feeds, and more.
SEO tools are among the most popular plug-ins for both Wix and WordPress. They’re designed to streamline parts of the SEO process, helping website owners create content that ranks more highly on Google.
Each platform’s SEO tools are different, offering their own advantages and drawbacks. Let’s take a look at how they compare, including what they do best and where they can improve.
What is SEO?
Before we take a look at the SEO tools for WordPress and Wix, it’s important to understand what we mean by “SEO.”
When we say SEO, we mean search engine optimization. It’s the act of optimizing your site to improve its rank on search engine results pages, like Google or Bing.
Search engine optimization is a huge industry and it’s growing every year. Marketers are striving to understand each search engine’s algorithms to create web pages that get organic views.
By understanding SEO, you can make a lot of small changes to improve your website’s rank on search engine results pages. This may include adding keywords to your content, linking to other webpages on your website, or improving your bounce rate.
There are two main categories of SEO:
- On-page (i.e. technical) SEO
Off-page SEO doesn’t involve any changes or tweaks to your website’s code. You can implement these strategies into your content, including:
- Keyword research
- Writing optimized blog posts
- Building inbound, outbound, and internal links
- Sharing your website on social media
Unlike off-page SEO, on-page SEO is impacted by the back-end code of your website. Google (and other search engines) use this code to index and rank your pages. These factors include:
- Making website load more quickly by tweaking data structure
- Optimizing your meta tags, image alt text, and header tags in your website’s code
- Improving your website’s mobile performance and responsiveness (Google favors mobile websites that work well)
Website builders help by automating part of the process with plug-ins and apps. Some require a paid subscription or a one-time fee, but many are free. Ideally, your website should help you with both on-page and off-page SEO.
Optimizing Your Website with Wix SEO
Wix is popular as one of the easiest website builders available. It doesn’t take long to learn their drag-and-drop interface and most users can have a functional, appealing website live in an afternoon.
With Wix, you don’t need any programming knowledge or technical know-how to get started. It’s as easy as picking a theme, preparing your content, and customizing your site to your liking.
Ultimately, few other website builders will let you create something as beautiful and functional as Wix in as little time. However, Wix’s simplicity lends a hand to many of its drawbacks.
Off-Page SEO with Wix
To help the user with their off-page SEO strategy, Wix offers a tool called the “Wix SEO Wiz” (abbreviated for “wizard”). It offers step-by-step instructions that make it easier to create an SEO strategy, walking users through parts of off-page SEO.
If you use the Wix SEO Wiz, you’ll notice keywords are its primary functionality. It will help you choose relevant keywords to include in your content, connect you with the Google Search Console and Google Analytics to help you learn more.
The Wix Dashboard offers another SEO option, listed under ‘Get Found on Google.’ It offers some basic off-page SEO advice but is relatively simple.
Ultimately, Wix doesn’t offer as many off-page SEO resources like WordPress. The tools available work well but are limited compared to the thousands of plug-ins available from their competitors.
However, Wix makes up for its lack of off-page SEO tools with better options for on-page SEO, including paid and free apps that users can integrate using the Wix App Market.
On-Page SEO with Wix
Off-page SEO tools are limited with Wix, but on-page options are more inclusive. They cover the basic foundations of on-page SEO, allowing users to:
- Create meta titles and meta descriptions
- Define header tags
- Create custom URLs
- Customize alt text for images
- Create 301 redirects
- Integrate options for social media sharing
Wix users can also give their website SSL encryption (improving a page’s rank with Google), ‘hide’ certain pages from their index from search engine and integrate Google Analytics.
Another exceptional Wix feature is its mobile optimization capabilities. Wix’s drag-and-drop design lends a hand to fantastic mobile site creation, helping users make their pages look good on smartphones, tablets, and more.
As a result, their pages are more likely to rank highly on search engine results pages.
If Wix’s default on-page SEO tools aren’t enough, they offer paid and free apps through the Wix App Market to cover the other bases.
Optimizing Your Website with WordPress SEO
At the time of writing, WordPress is the most widely used content management system (CMS) on the internet today. Currently, more than 70 million sites are built and managed with WordPress.
As a “content management system,” WordPress has the built-in ability to publish blog posts. It started as a blogging platform but quickly evolved into an inclusive CMS as users created more apps, add-ons, plugins, and themes.
Today, people use WordPress for a lot more than blogging but at its core, publishing content and making it properly index on Google are among the platform’s greatest strengths.
Off-Page SEO with WordPress
Off-page SEO is easier than ever with WordPress’ many plug-ins, apps, and add-ons. With dozens of free and paid options available, these apps help users optimize, create, and publish their content with confidence.
The most widely-used WordPress SEO app is Yoast. At the time of writing, more than 5 million websites use Yoast to optimize their content by checking these important factors:
- Keyword density
- Post tags
- Writing style
Like Wix, WordPress users can implement social media and Google Analytics with their website using plug-ins.
WordPress offers everything you need for effective on-page SEO, including plug-ins for:
- Page acceleration
- Image optimizations
- Modifying meta title, tags, and headings
- Finding broken links
- Automatically creating internal links
- Organizing URLs for search-engine friendliness
- Improving mobile responsiveness
Beyond their vast plug-in selection, WordPress offers another key benefit over Wix for SEO: with WordPress, you can modify your code more easily. Wix recently added the ability to edit a website’s code, but it’s harder to use than WordPress and is far more limiting.
Wix vs WordPress SEO: Final Thoughts
Ultimately, Wix and WordPress each offer exceptional options for SEO. With plug-ins, apps, and add-ons, each platform give users many choices to streamline their SEO strategy.
If you’re looking to create a website quickly and implement quick SEO, Wix might be the best option. It’s easy to learn and its SEO tools are straightforward. Additionally, making a mobile website with Wix is easier than with any other website builder, lending a hand to its SEO-friendliness.
However, WordPress – without a doubt – offers a broader range of SEO tools and plug-ins. If you’re looking to create an in-depth SEO strategy, WordPress SEO options may be a better choice.
Tyler Horvath is an SEO Expert with over 15 years of experience in search engine optimization, popular blog author and WordPress SEO expert.