WordPress is a popular platform for blogs and websites. But when SEO is so important to your site’s ratings, is WordPress the platform you should be using? Here, we’ll take a look at why this free and easy to use platform is also great for SEO.
1. WordPress Has a Quick Loading Speed
Your website’s loading speed can have an effect on its Google rankings. Therefore, website speed is a very important part of search engine optimization. Fortunately, WordPress’ standard themes have been designed to load quickly. Many of them are also free, though you can buy premium themes from WordPress or on third party websites. You just need to be careful not to overload your site with too many videos or images. If your site is image-heavy, you should consider using a plugin, like Autoptimize, that will keep your site loading quickly.
2. WordPress is Mobile Friendly
In order to maximize your SEO, your site needs to be optimized for both mobile and desktop. A growing number of users are primarily searching on mobile devices, so failing to optimize for mobile could leave your website rankings in the dust.
That is not a problem for WordPress websites. All you need to do is install the Jetpack plugin, and you will be in compliance with Google’s mobile standards within seconds. In addition, many of the paid themes you can purchase for WordPress from third party sources are already optimized for mobile.
3. WordPress Has Good Site Structure
Your website must be well organized in order to have good SEO. This is called site structure. This is easy for WordPress users because your content is naturally structures into pages, tags, posts, and categories. If you want to create a blog post, you just have to specify that your content is a blog post. Then, you will need to assign relevant tags and categories (these are the topics that your blog post is about.) All of the guesswork is done for you as far as site structure when you have a WordPress website. This makes SEO easy even for people who are new to the concept.
4. WordPress Has a Good Permalink Structure
The structure of your site’s permalinks (URLs) is also important for SEO. WordPress makes this easy for you.
Under the “settings” tab drop-down menu is a section called “permalinks.” You start with a default permalink setting, but you have the option to change your setting in this tab. The preferred setting is the “post name” option, so you should select this unless you know of another specific option you want to use. Once you’ve selected “post name” (or another option), that is all you need to do to ensure the optimization of your URL structure. You can customize the actual words when you edit a page or blog post.
5. There are Plenty of WordPress Plugins
WordPress has plugins for everything, including SEO. You can choose different plugins for different, individual SEO tasks, or you can choose one SEO plugin that does everything (which you’ll probably want to do if you’re a beginner.) Many of these are free.
The two most popular do-it-all SEO plugins are Yoast SEO and All in One SEO Pack. Both are free, but Yoast has a reputation of being better for beginners.